Case Study: BMS
Category
Research and Insights Report
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A healthcare reporting deck designed to turn complex research and data into a clear, accessible visual story. I focused on information hierarchy, data visualization, and network mapping to make dense insights easier to understand and navigate.
Connecting the Dots
Working with Bristol Myers Squibb on a research deck meant navigating through confidential biopharmaceutical data, high-stakes decisions, and multiple stakeholders.
The goal wasn’t just to present information. it was to create a system that made complex insights accessible, actionable, and reliable for senior decision-makers.
Navigating Complexity
The dataset was massive, with layers of demographic and geographic information that could easily overwhelm anyone. Stakeholders included senior and elderly decision-makers, adding strict constraints on font sizes, accessibility, and readability. On top of this, coordination across multiple points of contact meant the workflow itself needed to be designed, not just the deck.
The curiosity driving me was: How do I create a visual system that respects these constraints while giving the team confidence in the data?
From Noise to Narrative
Information Design Principles: Structured the deck around a logical narrative flow, grouping complex data into digestible sections to make the information easier to navigate and reduce cognitive overload.
Visual Problem-Solving: Redesigned graphs and charts for quick comprehension, using color, hierarchy, and visual emphasis to draw attention to key insights rather than raw numbers.
Network Mapping Innovation: Developed and refined a clear, intuitive network visualization through multiple feedback loops, balancing the depth of demographic relationships with the clarity needed to interpret them at a glance.
Clarity That Drives Decisions
The deck evolved into a decision-making resource and a reusable design system.
Network maps and visual systems adopted in multiple future projects
Accessible slides that met senior and elderly readability requirements
Streamlined collaboration across multiple teams and stakeholders
Positive feedback on usability, clarity, and reliability under high-stakes conditions
Design for Decisions
This project reinforced that design isn’t just about visuals, it’s about creating systems
that enable insight and decision-making. I learned how constraints, when approached
thoughtfully, can become opportunities for more efficient, repeatable solutions.
Most importantly, I gained a deeper perspective on how to approach complex data.
Not as a challenge to overcome, but as a network of stories waiting to be connected.
